Unburied Casket

Unburied Casket is a campaign by Women For Change. The casket stands as a tribute to every woman whose life was taken by femicide in South Africa in a single year: 5,578 women.

It was built 33.8% larger than a standard casket, mirroring the rise in femicide over that year. It is woven in traditional Zulu art, and each purple bead represents a woman whose life was cut short. The casket remains unburied as a physical and digital measure of the crisis, under the call #UnburyTheTruth.

The campaign was created by Edelman for Women For Change and went on to win at Cannes Lions, Dubai Lynx, the SABRE Awards and more.

I worked on the case study film, covering the edit, art direction and motion graphics, using After Effects, Premiere Pro, Illustrator and Photoshop.